Brand DNA Schema Reference

keywords plugin keywords, from plugin.json: brand-identity
design-tokens
design-md
brand-dna
web-extraction
image-generation
creative-direction
gemini
plugin derived: Brand Identitybrand-identity
conformance derived from plugin.json $schema: Targets Agent Plugins 1.0.0.
source derived: plugins/brand-identity/skills/brand-extractor/references/BRAND_DNA_SCHEMA.md

A plugin-level reference of brand-identity. This location is not defined by Agent Plugins §6.1; the title below is this file's own H1, extracted, not composed.

The brand_dna.json file captures the high-level aesthetic DNA, typographic classification, palette architecture, and design ethos derived from web sources and screenshots.

JSON Schema Structure

{
  "colors": [
    {
      "name": "Cobalt Action",
      "hex": "#1D54D8"
    },
    {
      "name": "Pristine White",
      "hex": "#FFFFFF"
    },
    {
      "name": "Ghost Slate",
      "hex": "#F8FAFC"
    },
    {
      "name": "Neutral Slate",
      "hex": "#475569"
    }
  ],
  "fonts": {
    "headline": "Inter",
    "body": "Inter",
    "classification": "Modern Neo-Grotesque Sans-serif"
  },
  "tone": [
    "minimalist",
    "focused",
    "approachable",
    "utilitarian"
  ],
  "summary": "A hyper-focused, minimalist interface prioritizing generous whitespace, soft elevation, and crisp blue CTAs.",
  "design_md_lines": [
    "---",
    "version: 1.0",
    "colors:",
    "  primary: '#1D54D8'",
    "---",
    "",
    "## Overview",
    "..."
  ]
}

Field Definitions

Field	Type	Description
`colors`	array of objects	Named color palette entries with human-readable agency names and uppercase hex codes.
`fonts`	object	Typographic pairing specifying `headline`, `body`, and typeface `classification`.
`tone`	array of strings	3 to 6 evocative aesthetic keywords describing visual ethos and mood.
`summary`	string	Sophisticated narrative summary of brand philosophy and visual positioning.
`design_md_lines`	array of strings	(Optional) Complete line-by-line array representation of the generated `DESIGN.md` file.